The 2023 Instagram Trend Report

March 25, 2023 (2 years ago)

Welcome to the most recent edition of Instagram's Trend Report, a comprehensive guide to cultural and social trends as identified by Gen Z through data analysis. We have collated the most significant issues and leading creators who will drive and shape culture in the coming year, from the financial renaissance to increased political participation. While this edition of the Trend Report covers various topics like fashion, beauty, web3, dating, and more, the core of it all is community and connection.

The 2023 Trend Report was developed in tandem with a thorough study of Gen Z users on Instagram. During October 2022, Instagram collaborated with WGSN* to evaluate the topics, issues, and trends that are most important to teenagers across the platform.

Reporter Darian Symoné Harvin (@darian) also interviewed a handful of creators to discuss everything from culture to innovation for 2023. You can watch their interviews in the video here to gain a better understanding of these topics.

Feel free to explore our 2023 Instagram Trend Report below, and we hope that the trends (and trendsetters) featured on the following pages will serve as a source of inspiration for you throughout the year.

Download the report

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The 2023 Instagram Trend Report